hej:pure is the young brand of a large fragrance company that is home to well-known perfumes such as 4711, TABAC, Irish Moss, s'Oliver or even Betty Barclay. With this sustainable Clean Beauty series, which does without controversial ingredients, Mäurer&Wirtz is approaching a young, environmentally conscious target group.

Also a project implemented at ZWEIPRO, I designed the experience and interface here together with the owner. The content was provided by Mäurer&Wirtz.